Among the biggest challenges in SEO is how to measure impact. We know what really matters and what doesn’t matter until the rules of the game change. When the rules change, we scramble to find the fundamentals again. You can learn much about SEO from websites that feature digital marketing courses in Singapore. Here are some 5 basic recommendations for SEO that really matter:
1. Structured data
The short explanation of why structured data is helpful is that it tells crawlers what there is inside your page. You need to tailor structured data to the needs and the industry of your site. Structured data has consistently made a positive impact for clients in different industries during the past few years. However, different structured data is going to be required for different sites and pages within the site.
Structured data makes it faster and easier for crawlers to understand the information within the page, making it a powerful, but often misused tool. If correctly applied, it is going to make quite a positive impact on your pages. Here are some steps you can follow to get you started:
- Follow Google’s recommendations on structured data.
- Test things out.
- Check your competitor’s page’s structured data.
2. Page freshness
The freshness of your page is determined by a lot of factors, but simply having a date on a page is one of the easiest ways to indicate to Google how fresh your page is. This is also applicable to blogs and news, but it is also relevant for product pages related to dates, like event sites.
If you think about page freshness from the perspective of a user, it’s easier to understand why it matters so much. If you get search results that have an old date, like articles, depending on the subject, you might consider them less relevant than if they had a recent date. Crawlers know this too and have the ability to differentiate between fresh as well as old content whether it has a date or not.
Page freshness matters for any industry, and while dates are helpful, your content freshness must always reflect and target what users are searching. Here are some other things to consider if you think you have to refresh your pages:
- Update your page’s content based on your keyword research and results within the last 6 months.
- Check if you are featured on SERP results and check the dates that you were featured.
3. Internal linking
The right amount of internal linking is never a simple answer. Perhaps, there is no perfect advice on how to absolutely do it the right way. However, it is important to note that not having too many links on a single page can have a positive impact on your SEO.
For example, linking to all categories from your homepage could be the best user experience or the fastest way for crawlers to find your pages, but it will also impact the amount of equity the page is sending to all the pages that it links to.
If all of your category pages are crawled and indexed, you can decide to link from the homepage only to specific categories or services. There are many factors to consider when you change how you internally link from the homepage. Some of which are:
- Likelihood of these pages to better compete
- Revenue that comes from these pages
Balancing internal linking is definitely an important ranking factor because it is going to dictate how users and crawlers discover your pages. If you are revisiting your site’s internal linking, or think that you client has to you should learn more about balancing internal linking for SEO.
4. Title tags
Changing your title tags and finding out if they created a positive impact can be quite hard to prove. How you change your title is going to depend on your page type, so there is no absolute rule on what to change a title to. What you are going to change your title to is going to depend on many factors, so a year or price is not going to help in your case. However, if some of your category pages have seasonal products or your industry competes heavily on prices, adding the year – or date, if applicable – or a price in the title could be quite beneficial.
5. Obtain backlinks
One thing that can be helpful to clients to get external links is creative pages. These are usually interesting articles or campaigns related to the business, not commercial pages, and they end up getting quite a lot of coverage from different sources and eventually, external links.
Building successful creative pages are not easy and will not guarantee that an increase in any specific amount of backlinks, but it’s one of the safest way to get organic backlinks. The process can also be quite expensive for big pieces but there is also a positive impact with more lightweight pieces on a smaller budget.
If your budget or your client’s budget is not that big, you can still make a great piece. Here are some tips to achieve that:
- Think about the data you have collected and what insights it might have for users who do not have access to it: can you spot trends as well as patterns that could be interesting for a wider audience?
- Surveys: you can certainly reach an audience to ask questions on a topic you want to create a piece of content for. If you can’t reach an audience for free, you can do this cheaply through paid surveys and collect your data this way.
- Hire freelancers. There is a lot of great talent you can scout on sites like Upwork to help you create a visually enticing piece.
Measuring the impact of SEO changes is a consistent challenge and not every SEO technique you throw at contact will work. Hopefully, this short list can provide you with some ideas and directions on things to consider when helping your site or your clients.
Header Tags SEO Benefits
The use of large headers at the top of a page is prevalent in website design and development, but web developers who come across such a task to do SEO of any website, assume that the large header is the page’s title or worst — even not use it in the first place.
In fact, the perfect example and reference is this article. This article has as the H1 – “H1 Tag SEO Benefits”. In the SEO business, our major concern is what Google knows and can detect. If Google cannot tell the heading separately from other parts of the article, and it cannot determine the topic of your page correctly, thus you won’t be displayed on the search engine result pages (SERP).
How Important is the H1 Tag for SEO?
Google does have several algorithms in place and is advancing incredibly smartly especially in the areas of detecting content and interpreting it. However, it is not a brilliant move to assume that Google would perfectly decipher the content on your website’s page because the title has larger font sizes or because of its strategic position at the top of the page.
Google doesn’t care about all that. All that Google cares about is that the title or header of your site has been coded correctly.
If you dwell on Google’s smart abilities, then you may be saddened by the end results. Google combs billions of pages daily so it is not too bothered about your website design. Since your site is not the only website available on the internet, you have to make sure your site architecture and crawlability is perfect for Google.
SEO H1 Tag Best Practices
For this, Google has provided guidelines for SEOs and Web Developers to make it easier. Therefore, the onus is on you to follow Google’s Webmaster Guidelines. If you do not follow these guidelines, Google’s work and the ranking of your page may encounter several bottlenecks.
The SEO business demands playing by Google’s rules and for anyone who cannot play by these rules, no results will be shown on the SERP — “play by the rule or be tanked” is Google’s secret message to all web developers in the world.
The Title Tag
The web design space is one that demands a great deal of creativity. Therefore, web designers are naturally averse to following a restricted pattern in web development. It is unlike other media such as newspapers or books where rules are established. “If it’s on the top, it’s a title” or “if it’s big, it must be important” does not apply in web design and in SEO.
There are several design elements used in web design to make a website stand out. And there are no rules inhibiting web designers from flexing their creative strengths. The challenge here however lies with Google and that is why the creativity of the website does not really count in regards to SEO.
Google takes note of the limitless depth of web design creativity and this is why it does not automatically detect the heading in your web content — no matter how well designed it is. The point is you have to tell Google what your title and what the heading of your page is through the HTML code.
When Google is aware of your page’s title, it will include it in the parameters, and considers ranking your page and website. Google will demand you to do the work according to the guidelines it has set for all users.
Google, H1 Tags & SEO
You have to see Google as what it is – a machine. SEOs must ensure that the content on any website is machine-readable. This is the main reason Google has continued to churn out Webmaster Guidelines to SEOs.
Tagging the heading for your content as an H1 in your website’s markup makes it easily readable by Google, which is mandatory for good SEO.
Only a few SEOs miss this, but lots of web developers pay little attention to it because of a lack of SEO knowledge. A website should not only look pleasant from a user’s perspective. It is important for the website to be in compliance with Google’s expectations. In the end, a website and business want to be found on the internet.
Tips On Using The H1 Tag Correctly For SEO
Use only one H1 that resemblances the content of your website the best. Use the right keywords in your H1 — I talked about using the right keywords in this article: How to Choose the Best Keywords for SEO.
Things To Avoid When Using The H1 Tag
The first thing to avoid is the use of multiple H1 tags. Many website designers and SEOs are guilty of using more than one H1 tag. In fact, the practice is rife and noticeable in many articles, where the H1 tag is used at every section or with the section headers containing H1 tags.
If your page has more than one H1 tag, Google will have a difficult time choosing the right one, or it may completely ignore your H1 tags. There are millions of websites, with billions of pages on the same space as yours, with similar content too — so your readiness and seriousness come to the forefront when you set your website according to Google’s expected guidelines.
H2 and H3 Tags
Other sections of the articles or content on your page can carry H2 or H3 tags. In fact, they can increase numerically as you choose, and can be used multiple times. This is clearly readable by Google and presents your page in good light.
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