It's no longer a secret that when you conduct an Internet search, the browser you're using is most likely keeping track of your searches and using that information to target adverts to you directly. Let's imagine you're in the market for a new kitchen table. Following your online search for kitchen tables, you're likely to encounter adverts for kitchen tables in your social media feed and in your Google browser. So, how does this take place? Your queries might be linked to your computer's IP address, allowing search engines to pinpoint your exact location. To put it another way, it notices that you're seeking for kitchen tables from a computer with a specific IP address and from a specific area.
While you may find this type of ad targeting to be useful, you should be aware that websites that sell kitchen tables may be notified that your IP address was used to search for a kitchen table, and these companies may use this information to display different information just for you, such as an increased price for the kitchen tables you are viewing.