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Digital signage has become an increasingly popular marketing tool, enabling businesses to display customized content to their target audience. With powerful software options like Scala and Carousel, businesses can create dynamic and captivating content that captures their customers' attention. In this blog post, we will delve into some valuable tips for crafting compelling content on Digital signage using Scala and Carousel.

Define Your Objectives

Before diving into content creation, it's crucial to define your goals and objectives. Consider the message you want to convey to your target audience and the desired action you want them to take. By answering these questions, you can tailor your content to meet your specific needs and goals effectively.

Create Captivating Content

To make your content engaging, leverage a mix of text, images, and videos. Grab attention with attention-grabbing headlines and concise messaging to convey your message quickly and effectively. Incorporate high-quality images and videos that are relevant to your message, capturing your audience's attention effectively.

Utilize Templates

Both Scala and Carousel offer a range of pre-designed templates that you can customize to align with your brand and messaging. Templates simplify the process of creating professional-looking content without requiring design expertise. Select a template that resonates with your message and personalize it with your brand colors, logos, and images.

Schedule Your Content

Scheduling your content is vital to ensure it reaches the right audience at the right time. Both Scala and Carousel provide scheduling capabilities, allowing you to specify when and where your content should be displayed. This feature guarantees that your content is showcased to your target audience when they are most likely to see it.

Monitor and Analyze Your Content

Once your content is live, it's essential to monitor and analyze its performance. Scala and Carousel offer analytics tools that enable you to track impressions, clicks, and other engagement metrics. Leverage this data to optimize your content and enhance its performance continuously.

In Conclusion

Creating content on digital signage using Scala and Carousel offers an effective means of communicating your message to your target audience. By defining your goals and objectives, creating captivating content, utilizing templates, scheduling your content, and monitoring its performance, you can tailor your content to suit your specific needs and achieve your goals. By implementing these tips, you can effectively captivate your customers' attention and drive engagement with your brand.

For further information on Norvision Digital Signage Solutions, please don't hesitate to contact us at [email protected]

#Digital signage
Eric 30 june 2023, 5:45


Digital signage presents businesses with a powerful tool to effectively communicate with customers and promote their brand. However, making an investment in digital signage necessitates careful consideration and planning to ensure a satisfactory return on investment (ROI) and return on objectives (ROO). In this blog post, we will explore the process of defining ROI and ROO when venturing into digital signage.

ROI in Digital Signage

ROI in digital signage pertains to the financial return a business anticipates from its digital signage investment. To calculate ROI, a company must ascertain the total cost of the investment and the projected revenue generated as a result.

Outlined below are the steps involved in defining ROI when investing in digital signage:

Determine the investment cost: This encompasses the expenses associated with digital signage hardware, software, installation, and ongoing maintenance.

Establish measurable objectives: A business must define measurable objectives to evaluate the anticipated revenue derived from the investment. For instance, if the objective is to increase sales, it is crucial to determine the target amount and the duration within which the sales growth is desired.

Track and measure results: After the digital signage is installed, it is essential to monitor and measure the outcomes. Analytics tools can be employed to track metrics such as the number of views, duration of views, and user engagement.

Calculate ROI: Once the results are tracked, the ROI can be calculated by subtracting the investment cost from the generated revenue and dividing it by the investment cost. The formula for ROI is as follows: (Revenue – Investment Cost) / Investment Cost x 100.

ROO in Digital Signage

ROO in digital signage refers to the non-financial objectives a business aims to achieve through its investment in digital signage. These objectives may encompass enhancing customer engagement, increasing brand awareness, or improving customer satisfaction.

The steps involved in defining ROO when investing in digital signage are as follows:

Determine objectives: To ascertain the ROO, a business must identify its specific objectives. These objectives might be centered on improving customer engagement, increasing brand awareness, or enhancing customer satisfaction.

Establish measurable objectives: To gauge the success of the investment, it is necessary to set measurable objectives. For instance, if the goal is to enhance customer engagement, metrics such as the number of clicks, likes, or shares can be employed to measure engagement levels.

Track and measure results: Once the digital signage is deployed, it is important to monitor and measure the outcomes. Analytics tools can aid in tracking metrics related to viewership, duration of engagement, and user interactions.

Evaluate the results: After the results are tracked, a business can assess the success of the investment by comparing the actual outcomes with the expected results. The investment can be deemed successful if the actual results meet or exceed the desired outcomes.


Accurately measuring ROI and ROO in digital signage is crucial for comprehending the impact of your investment and optimizing your outcomes. By defining your goals and objectives, tracking relevant metrics, and analyzing the data, you can make well-informed decisions regarding your digital signage strategy and improve both your ROI and ROO.
For further information on Norvision Digital Signage Solutions, please contact us at [email protected].

#Digital signage
Eric 9 june 2023, 6:57


In today's society, non-profit organizations have become essential. They play a crucial role in addressing a wide range of issues, such as poverty, education, health, and the environment. However, these organizations rely on funding to carry out their operations, which can come from various sources, including grants, donations, and fundraising events. In this blog post, we will explore the motivations behind people's donations to non-profit causes.

Personal Connection to the Cause:

Many individuals donate to non-profit organizations because they have a personal connection to the cause. For instance, someone who has experienced the loss of a loved one to a disease may donate to an organization dedicated to finding a cure. This personal connection creates an emotional investment, increasing the likelihood of donating to support the cause.

Desire to Make a Difference:

People donate to non-profit organizations because they want to make a positive impact on the world. They aspire to contribute to something larger than themselves and be part of a movement that brings about positive change in society. By donating, they feel they are fulfilling their role in making the world a better place.

Tax Benefits:

Donating to non-profit organizations can also offer tax benefits. In many countries, contributions made to registered non-profits are tax-deductible. This incentive not only allows donors to support a worthy cause but also enables them to save money on their taxes.

Social Influence:

Social pressure can influence people to donate to non-profit organizations. When individuals observe their friends or family members donating to a specific cause, they may feel compelled to contribute as well. This positive social pressure encourages individuals to support causes they may not have previously considered.

Sense of Responsibility:

Lastly, individuals may donate to non-profit organizations due to a sense of responsibility to give back to society. Having experienced good fortune in their lives, they recognize the importance of helping those who are less fortunate. By donating, they fulfill their moral obligation to society.
In conclusion, people donate to non-profit organizations for various reasons, ranging from personal connections to the cause, the desire to make a difference, tax benefits, social pressure, to a sense of responsibility. Every donation contributes to the vital work of non-profits, allowing them to make a positive impact on society.
For more information on Norvision Digital Signage Solutions, please contact us at [email protected].


When choosing a digital signage solution, it is important to consider factors such as the purpose of your signage, the content management system, hardware, screen size and orientation, connectivity and integration, as well as support and maintenance. By carefully evaluating these elements, you can select a digital signage solution that effectively meets your business needs and engages your customers. Contact Norvision, and our team will assist you in making the right decision for your digital signage solution. For more information, please reach out to us at [email protected].
Eric 24 may 2023, 6:37