Among the biggest challenges in SEO is how to measure impact. We know what really matters and what doesn’t matter until the rules of the game change. When the rules change, we scramble to find the fundamentals again. You can learn much about SEO from websites that feature digital marketing courses in Singapore. Here are some 5 basic recommendations for SEO that really matter:
1. Structured data
The short explanation of why structured data is helpful is that it tells crawlers what there is inside your page. You need to tailor structured data to the needs and the industry of your site. Structured data has consistently made a positive impact for clients in different industries during the past few years. However, different structured data is going to be required for different sites and pages within the site.
Structured data makes it faster and easier for crawlers to understand the information within the page, making it a powerful, but often misused tool. If correctly applied, it is going to make quite a positive impact on your pages. Here are some steps you can follow to get you started:
- Follow Google’s recommendations on structured data.
- Test things out.
- Check your competitor’s page’s structured data.
2. Page freshness
The freshness of your page is determined by a lot of factors, but simply having a date on a page is one of the easiest ways to indicate to Google how fresh your page is. This is also applicable to blogs and news, but it is also relevant for product pages related to dates, like event sites.
If you think about page freshness from the perspective of a user, it’s easier to understand why it matters so much. If you get search results that have an old date, like articles, depending on the subject, you might consider them less relevant than if they had a recent date. Crawlers know this too and have the ability to differentiate between fresh as well as old content whether it has a date or not.
Page freshness matters for any industry, and while dates are helpful, your content freshness must always reflect and target what users are searching. Here are some other things to consider if you think you have to refresh your pages:
- Update your page’s content based on your keyword research and results within the last 6 months.
- Check if you are featured on SERP results and check the dates that you were featured.
3. Internal linking
The right amount of internal linking is never a simple answer. Perhaps, there is no perfect advice on how to absolutely do it the right way. However, it is important to note that not having too many links on a single page can have a positive impact on your SEO.
For example, linking to all categories from your homepage could be the best user experience or the fastest way for crawlers to find your pages, but it will also impact the amount of equity the page is sending to all the pages that it links to.
If all of your category pages are crawled and indexed, you can decide to link from the homepage only to specific categories or services. There are many factors to consider when you change how you internally link from the homepage. Some of which are:
- Likelihood of these pages to better compete
- Revenue that comes from these pages
Balancing internal linking is definitely an important ranking factor because it is going to dictate how users and crawlers discover your pages. If you are revisiting your site’s internal linking, or think that you client has to you should learn more about balancing internal linking for SEO.
4. Title tags
Changing your title tags and finding out if they created a positive impact can be quite hard to prove. How you change your title is going to depend on your page type, so there is no absolute rule on what to change a title to. What you are going to change your title to is going to depend on many factors, so a year or price is not going to help in your case. However, if some of your category pages have seasonal products or your industry competes heavily on prices, adding the year – or date, if applicable – or a price in the title could be quite beneficial.
5. Obtain backlinks
One thing that can be helpful to clients to get external links is creative pages. These are usually interesting articles or campaigns related to the business, not commercial pages, and they end up getting quite a lot of coverage from different sources and eventually, external links.
Building successful creative pages are not easy and will not guarantee that an increase in any specific amount of backlinks, but it’s one of the safest way to get organic backlinks. The process can also be quite expensive for big pieces but there is also a positive impact with more lightweight pieces on a smaller budget.
If your budget or your client’s budget is not that big, you can still make a great piece. Here are some tips to achieve that:
- Think about the data you have collected and what insights it might have for users who do not have access to it: can you spot trends as well as patterns that could be interesting for a wider audience?
- Surveys: you can certainly reach an audience to ask questions on a topic you want to create a piece of content for. If you can’t reach an audience for free, you can do this cheaply through paid surveys and collect your data this way.
- Hire freelancers. There is a lot of great talent you can scout on sites like Upwork to help you create a visually enticing piece.
Measuring the impact of SEO changes is a consistent challenge and not every SEO technique you throw at contact will work. Hopefully, this short list can provide you with some ideas and directions on things to consider when helping your site or your clients.