Mobile apps have been the way to go in the last few years. Almost every business wanting to make full use of the digital world will not only have a website and a social media presence, but also a mobile app.

In four words: Always Available, Always Accessible. This is the trend, or rather, the expectation that customers have. The ability to call upon the service of businesses no matter where or when – all with the tap of their fingers. Being at the finger-tips of your customers means one thing: it’s a lot easier to get their attention when you’re always with them.