The purpose of this article is to satisfy the curiosity of people who are interested in the inner life of the Internet giant Amazon, as well as to warn the owners of online shops from all sorts of pitfalls.

Logos are not always what they seem. Some of these logos can hold a lot of information about the brand, all you have to do is look at the clues. Here are selected 23 great logos that have some kind of hidden message. Probably, you have seen some of these hidden messages before. In addition, there will be shown some new ones as well.

Big Ten


Big Ten is an academic union which was founded in the year 1896. Until 1990, this union consisted of 10 universities, but in June 1990 Pennsylvania State University was added. They did not want to change their name, so they added the number 11 to the logo.

Amazon.com


At first glance, This logo doesn’t seem to hide much at first sight, but it gives you a little insight in the philosophy behind the brand. First of all, the yellow swoosh looks like a smile: Amazon.com want to have the best customer satisfaction. The arrow sign also connects the letters A and Z, meaning that this store has everything from A to Z.