Blizzard is an outside-the-box approach to marketing
Also included in the Collector's edition , is a digital soundtrack that includes music from the new expansion, as well as a collector's coin. Also, it comes with the same digital rewards for previously mentioned in Digital Deluxe edition, which offer a wide range of goodies for Blizzard's games. The most notable items are those that are used in WoW which include an animal Mount (Seabraid Stallion for Alliance, Gilded Ravasaur to Horde) as well as an animal (the adorable baby Tortollan). Also, there's a World of Warcraft card back, StarCraft II Horde and Alliance sprays as well as sprays for Alliance and Horde, a Heroes of the Storm "Primal Flamesaber" mount, as well as other World of Warcraft items. This includes "Horde, and Alliance-themed" voice tracks for Torbjorn and emotes for Tracer; Anduin, Jaina, Sylvanas, and Saurfang sprays; as well as Kul Tiran and Zandalari's players icons."
Custom-designed Choppers made by the famous bike designer Paul Teutul Jr. of Discovery Channel reality TV show American Chopper fame will be being introduced to World of Warcraft . If this announcement caught you off-guard You're not alone. We caught up with Paul Jr. himself and Blizzard this morning on the eve of PAX East to try to figure out what was going on.
"For us, it's nothing new because what we provide similar to firms like Blizzard is an outside-the-box approach to marketing. Everyone asks "How does this make sense?' and with content we make it make sense," Paul Jr. stated. "For me I believe this is more suitable than some of the work we've put out that has proven very popular. What I like about this is it activates the fanbase, and from an artistic perspective, we're able to build something that bridges the gap between reality and fantasy. There's nothing like that out there."
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