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Big Data And Machine Learning: Things You Need To Know
GDPR Compliant Contextual & Behavioral Targeting
Cyber crime has become a powerful strategy for criminals to extort money from unsuspecting internet users. Norton reported that cyber criminals stole a total of £130bn from consumers in 2017. The main method criminals used to extort money and personal details was phishing.
In this post we are going to show you the main forms of phishing that criminals use. The information below was supplied by MetaCompliance the authors of the Ultimate Guide To Phishing
First, what is phishing?
Phishing is a type of online scam where fraudulent email messages that appear to come from a legitimate source are sent to list of people or specific contacts. The email is designed to trick the recipient into entering confidential information into a fake website by clicking on a link.
This email would usually include a link or attachment which once clicked, will steal sensitive information or infect a computer with malware. The cyber criminals will use this information to commit identity fraud or sell it on to another criminal third party, likely through the dark web.
That was the general gist of phishing. Below is a more in depth look at phishing.
Spear PhishingSpear - Phishing is a more targeted attempt to steal sensitive information and typically focuses on a specific individual or organisation. These types of attack use personal information that is specific to the individual in order to appear legitimate.
VishingVishing refers to phishing scams that take place over the phone. It has the most human interaction of all the phishing attacks but follows the same pattern of deception. The fraudsters will often create a sense of urgency to convince a victim to divulge sensitive information.
WhalingWhat distinguishes this category of phishing from others is the high-level choice of target. A whaling attack is an attempt to steal sensitive information and is often targeted at senior management.
SmishingSmishing is a type of phishing which uses SMS messages as opposed to emails to target individuals. It is another effective way of cybercriminals tricking individuals into divulging personal information such as account details, credit card details or usernames and passwords.
Clone PhishingClone Phishing is where a legitimate and previously delivered email is used to create an identical email with malicious content.
These days, the question of how to make a booking app for hotel rooms is quite relevant for diverse groups of people. The success stories of such mammoths as Airbnb and Booking.com have pushed the eTravel industry forward stimulating a phenomenal growth. In fact, this is why not only hospitality professionals are wondering how to create a booking app but many startuppers and entrepreneurs from various industries too.
This article is written with the intent to help you create a booking app and make this process less questionable. I'm going to guide you through the hotel booking app market, show the most suitable basic and additional features, monetization models, and many more.
All this will help you with your own hotel booking app development. You can watch our short video to find answers to some of your questions and then continue with this detailed article.
Things to Consider Before You Start Off
There are several details you should clear up before answering how to make a booking app of your own.
Choose a Booking App Type
Online Travel Agencies or OTAs. These are online services that are mostly focused on multiple booking capabilities: hotels, car rental, flight tickets, etc. Trip.com, KAYAK, Hopper are one of their representatives.
Booking aggregators. The primary focus of these apps is to aggregate hotel data and provide it to users. Booking.com, TripAdvisor, Hotels.com, etc.
Hotel chain apps. This type of booking apps is created for a specific hotel or chain of hotels and only allow to book a room inside that chain. Hilton Honors and Marriott Rewards belong to this type.
If you're a hotelier, I suppose you already know what you need to create a booking app for. Or maybe you want to partner with other companies in order to complement the app with car rental and booking flights? Its up to your business objectives.
Telecom businesses must now deliver seamless, high-quality voice transmissions, multimedia services and high-speed data transfers in multi-device and mobile environments. Traditionally, telecom's have been very quick to react to new developments and technological advances, such as the internet and cell phones. However, they seem to be faltering, especially in the area of revenue generation, with their latest challenge — OTT content providers.
Ever since modernization, the world of telecom industry has changed drastically to new advancements. Catering the new requirements and the growth is phenomenal in terms of wireless connectivity and its transmission. From early modes of communication like telegraph & voice over to Over the Top (OTT) went up, changed the telecom industry more than just any other type of business. OTT stands for “over-the-top,” the term used for the delivery of film and TV content via the internet, without requiring users to subscribe to a traditional cable or satellite pay-TV service. Over the top (OTT) is a media distribution practice that allows a streaming content provider to sell audio, video, and other media services directly to the consumer over the internet via streaming media as a standalone product. The global OTT service provider market is highly fragmented, comprising many vendors, both international and domestic. With international players increasing their presence in many regions, domestic vendors are finding it difficult to compete with them in terms of quality, features, safety, and price. Some top OTT content providers are Akamai Technologies, Apple, Facebook, Google, Netflix, Tencent Holdings, Active video, Brightcove, Flixfling, and Microsoft. On a national level, the focus will change to a more holistic digital agenda that creates greater incentives throughout the entire value chain. However, this could increase the risk of fragmentation at the global level.
Dating app development can be both profitable for you and a good solution for people that want to find a soulmate. So check this article out to see how to build your dating app.
How to create a dating app
To give you a hint on how to create a dating app, follow these steps below:
Step 1. Study the functionality principle of the dating app
Step 2. Analyze main benefits before you build a dating app
Step 3. Create the structure and design of a dating app
Step 4. Use a right tech stack to create dating app
Step 5. Add MVP features to your dating app
Step 6. Choose your monetization way
Build an app structure and design
When we have listed main benefits, we can proceed directly to the development process and start with making a dating app structure. Let's see how to do it!
Choose a catching name
'Catching' word is the most appropriate word in this case. People need to remember the name of your service, it should be short and associative so users will be able to hear it once and remember forever. Word of mouth will also work here since users will share the name of your app with their friends.
Determine your target audience
What is the age range of users you create an app for? Of course, you can create a general dating app that can meet the requirements of both youth and an older generation. Ok, then, what will be a distinctive feature of your app? It will be similar to other counterparts and you will gain nothing. So, it would be a better option to create an app for a specific audience, a specific region and so on. It will help your app stand out from the crowd and achieve a success.
Make an amazing UI/UX design
The interface of the app should be catchy as well so users will feel positive when they start using it. Keep up with a simple principle - build simple and intuitive design. Users want to deal with a clear UX that is not extremely unique and that isn't confusing. As for UI, bright colors and clear buttons will surely be adopted well by users. Don't complicate - and you will succeed!
Deal with a marketing plan
Apart from good design and the right target audience, you shouldn't ignore brand promotion and increase your customer base when you create your own dating app. That is why you should create a marketing plan and think over each step to increase customers' loyalty and engage more users to your app. Marketing plan plays a very important role in the brand promotion and it should be competent, so mind it.
So when you decide on how to make a dating app for Android or iOS, these 4 simple steps will help you create an overall structure of your dating app and promote it wisely.
Our clients often come with an idea for a video game but when it comes to technical details and especially choosing an engine, they’re faced with quite a challenge. They either have to dive deeply into the game development specifics and do a lot of their own research or rely entirely on their game development specialists. We’ve decided to give an extensive answer to one of the most asked questions by our clients – which engine to choose for your video game: Unity or Unreal.
WhatsApp: its role and history
WhatsApp was founded by Jan Koum and Brian Acton in 2009. At the end of the year, it was launched on the App Store for iPhone with no alternatives in the world at the time.
This application, referred to as an instant messenger, was intended to give users an opportunity to exchange messages in real time using mobile Internet or WiFi. Today WhatsApp is available for all popular mobile operating systems.