Marketing experts around the world are exploring newer ways of conceptualizing efficient marketing strategies, which are in sync with the current trends. The world has become highly competitive, hence, only cutting-edge marketing tactics can help a company achieve its goals.
Marketing experts who intent to accomplish their goals are well versed with the latest CRM tools and their usages. And, one such stunning tool which empowers marketers to enliven their strategies is Dynamic CRM.
With dynamic CRM marketers get to test their creative abilities to the fullest, as it allows them to crate campaigns. Plus, it also helps the marketers to distribute marketing communications to all the clients and prospects.
Dynamic CRM has got the feature to not just enable marketers send out marketing communications, but it even lets the marketers refine, and enrich the content. Basically, it is a close loop marketing tool. The automatization of most of the general marketing processes gives more time to the experts to focus on targeting people and converting leads. Marketing strategies of a company can be boosted using dynamic CRM.
Listed below are 3 of the key features to revolutionize marketing through Dynamic CRM:
By developing Multichannel campaigns
Dynamic CRM allows users to create multiple campaigns for the clients. In fact, it even enables the marketers to create specific campaign for some clients, like if someone is new and you want to send out some specific information, you can do that through this feature. Email campaigns are becoming a key part of every marketing strategy. Therefore, a powerful email campaign will surely help you to catch the fancy of maximum prospects. Plus, the solid amalgamation of email marketing and cross-selling opportunities a marketer can significantly amplify the email marketing ROI.
And, the process of designing an email campaign is pretty simplified in Dynamic CRM. The user can simply select the preferred design and edit marketing content to shoot out persuasive emailers to the clients and prospects.
Integrating social listening tool
A social listening tool, named Microsoft Social Engagement can be integrated with Dynamics CRM to keep a track of the target audience. The main force behind the success of any marketing campaign is the targeting. If the marketing communication is solving the right problem of the right set of people then the campaign is sure to work. Hence, to get closer to your target audience, Dynamic CRM allows you to track the interest of people, and what they have to say about your business. The tool is used across platforms including the top ones like Facebook, Twitter etc.
Keep your data synchronized
Gone are the days when marketing professionals had to spend hours on those tedious excel sheets to record the complete process, the number of leads, deal closers etc. Now, Dynamic CRM allows the marketer to hold the data at one single platform. So, starting from the strategies initiated to get leads to the final tactics applied to close the sales, everything can be recorded in Dynamic CRM. So, basically, the whole client journey can be recorded, which eventually helps the marketers to understand, analyze and work on it in a better way! Collection of data at one platform helps to evaluate and analyze it conveniently as well. And, this in turn helps to get an insight on the marketing processes. Plus, it also helps to device ways to strengthen the marketing process.
The tool is simple, intuitive yet very productive. It allows the marketers to make customer driven decisions, along with creating multichannel campaigns for a variety of clients. In fact, various new add-ons are also being developed by Dynamic CRM like PowerChat, PowerEmail etc., to amplify the ease of managing marketing events on the go. Plus, Dynamics CRM has various other useful tools, other than the mainstream ones, which are highly productive and useful, and one of them is Workflows.
Overall, Microsoft dynamics CRM services has got a lot of potential to help marketers turn prospects into clients. Be it the email campaigns, social listening, analytics, tracking, or any other associated tools, Dynamic CRM has a lot that can be utilized to the full potential to develop a bang on marketing strategy!