According to the StatCounter statistics, the number of mobile web users has surpassed the number of desktop web users. This goes to show how many people use their mobile devices to browse the internet. According to Gartner prediction, the revenues from mobile app will surge to $77 billion in 2017. The question remains, how will you make your app stand out from millions of other mobile apps? The answer is by following the best mobile app development practices. In this article, you will learn about seven best mobile app development practices.

Know Your Target Audience
The first question that you need to ask yourself is who will use this app? Understand how your user will interact with your app and which feature they want in your app. If you want your mobile app to be a roaring success then you should know your audience like a palm of your hands. The better you know your audience, the better change you have to give them what they are looking for. Not only does this makes your job a whole lot easier but it also pave the way for delivering a perfect user experience for your app users.

Have a Design Strategy
Having a design strategy is critical for success especially when you are developing a cross platform mobile application. When you are designing a cross platform app, multiple activities are underway simultaneously. Therefore, if you do not have a sound strategy then there are bright chances that you mess up your mobile app. List down key functionality of your mobile app as well as future components on paper so that you can easily minimize the risk of emerging problems at different stages of app development cycle. Involving users into the design process will provide you with valuable feedback that will take you closer to designing a perfect mobile app for your users.

Develop Most Important Features First
Many app developers take the adventurous route of creating the most difficult feature of the app first. As a result, they fail to launch the app before the deadline and their mobile app exceeds budget. The best way to go about it is to focus on essential and core features and develop them first then move on to create features that are more complex. You will have to lay a solid foundation with core features and then take it from there. App developers can work on additional features and launch them in next releases or as a plug in when necessary but should focus on critical features of an app.

Make App Security Your Priority
According to Now Secure mobile security report, 35% of mobile communication, both voice and data are not encrypted. Moreover, most of the mobile communication takes place through wireless medium. This makes it a soft target for hackers and more vulnerable than other wired communication devices. Make mobile app security your priority, identify and fix any vulnerability in your mobile app before releasing the mobile app for users. Keep the user confidential and private information safe so that users are comfortable in using your mobile app.

Test, Test, Test
Despite putting a lot of emphasis on testing the mobile app before putting it up for downloads, a survey revealed that, less than 50% of companies test their mobile app for security while 33% do not even bother to test their mobile app, which is quite alarming. It is better to test your mobile app at each stage of the app development cycle but if you cannot do it, at least test the app thoroughly at the end and make sure that there are no glitches left before uploading your mobile application on app store. One bad user experience can prove to be very costly so it is better to pass your mobile app through comprehensive testing processes to prevent such issues.

Establish a Feedback Mechanism
Last but certainly not the least, is to incorporate feedback into your mobile application. Provide user with a medium through which they can give their feedback and share their opinion with you. Users can prove to be a vital resource if you allow them to give feedback as they experience crashes, bugs and errors that you might have missed. This makes it easy for app developers to make improvements in the future. Ask users about which features they want to see and add them in the future releases to satisfy them.

At the end of the day, it usually comes down to the user experience and satisfaction that will decide the fate of your app. If you know about any other mobile app development best practice that can make a big difference to your mobile app development efforts, then feel free to share it with us in comments section below.
Ruby Madison 12 june 2017, 7:58