Today, as events become more elaborate than ever, have you ever wondered how people who put them together do it? Of course, there's all the expertise and skills, but considering the intricate nature of such events, it is only understandable that they make use of technology, yes? And that they do! Event technology has become so crucial to the entire process that it is now one of the pillars for the success of any event. Now, we understand what’s technology in the general sense — but what exactly is event technology. Event technology is any tool that enables event organizers to efficiently execute the many things and processes relating to the job.
Now, given its purpose, it shouldn’t come as no surprise that everyone wants to use event technology. Unfortunately, more often than not, people jump on the bandwagon owing to its popularity without little to no understanding of the techniques they are trying to embrace and adapt. It, in turn, renders all their efforts to put together is significant. But that doesn’t have to be the case with you as well — so, we put together a list of the essential technologies any event planner worth his salt must be adept at using.
- Venue sourcing and selection: Among the most critical facets of an event is the venue, and when done in the right manner, it can deliver a whole new world of possibilities in the context of using novel technologies, design, layouts, and more. For this, it is advisable to use an online venue search and request for proposal (RFP) tool. And to ensure it is a fruitful endeavor, compile a precise list of requirements, differentiate between what is a must, and what would be a welcome add-on.
- Transport: Yet another vital aspect of events is the transport, which may or may not involve booking flights, arranging transportation to and from the venue, keeping an eye on all the variables, and sharing live updates with guests, depending on the kind of event one may be organizing. Nonetheless, don’t use a spreadsheet tool to deal with this — use a platform that will allow you to manage transportation, transfers, efficaciously.
- Tools to manage event registrations: Event registration tools enable event planners to ease how attendees register for the event and also boost the attendee conversion rate. But take analyze the options carefully to see which one works best for you, because while some are specialized but standalone products, while others can be integrated with other event-related systems and technologies. And then there are your all-in-one kind of tools too. So, yes, careful analysis is important.
While it is a terrific idea to take up event technology as you seek to take things up a few notches, but it is imperative that you cautiously appraise any investment in software solution for event planning. It will ensure that you get what you need and don’t only end up putting valuable resources in a tool that serves no purpose for your business.