We understand the importance of process in the business as we grow. Our custom web and mobile app development company keeps on redefining processes as per the problems in each phase of app development and is ever open to doing modification in the process as per client demands wherever necessary. Here, we have summed up our time tested app development process at CodeToArt, from ideation to implementation to release to support, engaging our clients at each stage of the process.

Estimation Phase
.Once we receive a query from the client end, we immediately send the NDA (Non-Disclosure Agreement) to clients.
.Sign in to start a further discussion.
.If you have not documented your idea while planning for web app outsourcing, we can send the Request For Proposal (RFP) template.
.We assign this requirement to the Account Manager with technical expertise and sound business acumen.
.The Account Manager will have several calls and email communications to discuss all project-related queries, issues, risks, and solutions and advice.
.Once the requirements are precise, he will decide the technology stack and team structure.
.Hold talks with the UI/UX team and the Development team to find approximate estimates.
.We will send you a personalized offer approximate time and effort required for each feature, tech stack we'll be using, and team structure.
.Sign the contract to start the work.


Ideation
.Analysis by the account manager
.Studies your requirements in detail
.Understands user personas
.Conducts competitor and market analysis
.Finds third-party APIs
.UI/UX designer starts doing UI/UX research
.Designing the wireframes, which give you the whole idea of how your app will look.
.While designing, we send you designs frequently for the feedback to suggest the changes and approve further processes.

Development
(a) Implementation phase: The designer completes a few initial screens, and once the client approves them, we start with the development.
.Set up a project in the project management tool (JIRA or Trello) and add developers and testers into it.
.Sets up a git repository and adds respective developers and testers to the git repo.
.Creates user stories & project backlog based on functional and non-functional requirements and business needs.

(b) Testing
our tester tests the build validates it and raises the bugs in the project management tool.
.Deployment and Release
.Development - Used by developers and testers.
.Staging/Testing - Used by testers and clients.
.Production - Used by testers for sanity testing and end-users.

Post Release and Support
We do provide post-release support services where we quickly develop and ship the new features as per the client’s feedback.
Post-release support in two forms:
.Fixed Monthly Retainer
.Sprint Based

Tools for visibility
.Slack - For Team communication
Zoom - For meetings. But we are open to other options if the client prefers other tools for meetings.
.Gitlab - Code Repository
.JIRA or Trello - We use JIRA or Trello for Project Management, but we are open to other tools for the same if the client prefers a different tool.
.Clockify - For Time tracking


Conclusion
We would love to walk you through our portfolio page and check out our client’s success stories on codetoart.com
We provide full-stack mobile and web app development services to clients across the global, SME’s, and startups. Contact us for your next project!
Glen 30 june 2020, 11:24

Many startups aim to develop a web and mobile app with intriguing features. How many times they utilize the data available in the market and in the app to create a monetization strategy that helps them carve a niche. As an experienced app development company, we help understand how to draft the right monetization strategy and what are the key considerations.

How to decide on a pricing model?

Learn about your target audience - Identifying the target audience helps in creating an effective app monetization plan. You can study the audience in terms of their characteristics, age group, preferences, financial status, and much more. These individuals are the potential users who are most likely to make a purchase.

Analyze your competitors - List down all the USPs of the competition product, what is their TG, which market are they focusing upon, how are they monetizing, what are they doing right, and where does the scope lie for you. Be clear about audience expectations in terms of the willingness to pay for accessing features of an application.

Know your product - Mark the most engaging and likable feature on the app where the users are spending most of their time. Be clear on whether the app should be free to download or have a subscription value. If free, which feature to be monetized, which feature will make the users addicted to the app so that they subscribe for premium packages.

Precisely
List what all the user is getting from the app in terms of experience and value?
Decide upon which feature is providing maximum user engagement and retention?
Rank the elements in terms of priority to create a pricing model
Study the market and competition for a clear understanding of what the customer is willing to pay.

App monetization model

Freemium - Very rarely a user is willing to pay for downloading an app; that's why many apps nowadays are free to download but have limited features and functionalities. Revenue gets generated by in-app purchase opportunities created in the app. Users pay to access premium functionalities of the app like Tinder offers its audience for premium experience packages like Tinder gold and Tinder plus.

Another way to generate revenue is by offering all the functionalities but only for a limited period. Users get familiar with the app and are later willing to pay for continuous usage.

Apps also monetize by playing on unhindered user- experience, by paying small charges, users can get an ad-free experience.

Ad-based monetization - This model gets adopted by maximum mobile and web app development companies. Adv in various formats get published like banners, pop-ups, podcasts, native articles, videos. Banners ad have high visibility but tend to hamper user experiences. Native articles integrate seamlessly with the content available on the app and do not hinder user experience. Digital marketing agencies provide a lot of valuable insights over ad performance, like CTR and CPM, to help you use a strategy-based model and get better ROI.

Conclusion
The app industry has an ever-increasing demand but is highly competitive. To survive and be profitable, choosing the right pricing strategy for your web and mobile app development is essential. You may refer to the article for deep insights and understanding the process step by step. How to Monetize the app and decide on pricing strategy?
Glen 29 may 2020, 13:29

Money management apps are a necessity due to the multiple benefits it holds. It not just keeps track of your income and savings but ensures users reach their financial goals by detailed analysis of their income and spending patterns, reports about investments, and how to plan better.

Essential Features
1. Safety and security - Gaining the trust of people that their financial information is safe is of primary importance. It can be implemented by two-factor authentication - username and password or PIN code and password. Blockchain Security ensures the secure sharing of data across platforms maintaining complete security of the user's financial data.

2. Simplified UX design - A simple screen with all valuable information like current financial status, investments, and upcoming bills displayed to users will help save a lot of time and energy. Without any compromise on the quality of UX, a simplified user experience is important.

3. Artificial Intelligence - A lot of fintech apps nowadays use AI for most commonly being used in the form of chatbots to improve interactions with customers, It also helps advise customers in case of negative spending patterns.

4. Customer support - In case of financial matters users expectation is quick response and solutions. 24/7 customer support should be ready to respond to any task at any time.

5. Mobility - When it comes to tracking and managing financial being mobile is of key importance. Your app should be compatible with all devices like iOS, Android, and window devices. This will enhance user confidence in the application.

Our Tech Stacks
Android - Kotlin, RxAndroid, Recommended Android Architecture
iOS - Swift, RxSwift, MVVM
Backend - Rails
Design pattern - MVP, MVVM
Networking - RetroFit

Monetization Model
1. Freemium Model- Many financial apps offer free trials to get consumers on board and later on, charge a monthly fee for continuous usage. Apps like Spendee offer limited features in its free version and charge a fee for the use of premium features.

2. Adv Based Revenues-Lot of budgeting apps earns by displaying ads in the form of banner ads, podcasts, videos, native content. Native content which is a form of paid content like tips for best mutual fund investment integrates seamlessly in the app format without hampering user experience.

3. Product Referrals- Credit score apps like Credit Karma display very targeted products as per your financial history or policy bazaar displaying best insurance plans as per the user's investment pattern. However, the app does not share your data but uses it to show relevant products that may appeal to you. The app earns a commission if you opt for the product.

For the detailed understanding of the app development framework, implementation of key features, development cost read: Key Considerations While Developing A Personal Finance App
Glen 22 may 2020, 7:27

In 2018, approx users for online dating apps were 33.9 million which is projected to reach 37.5 million by 2023. So, when planning to launch your own Tinder-like dating app, here are the key features to be considered.

The swipe - This is Tinder’s USP making it very easy for the users to accept or reject a match just by a swipe.
In-app chatting - Once the user finds the match, they can immediately start a private conversation by chatting. Users can even send and view messages.
Facebook/Google log in - the app automatically fetches data from social media accounts of users making the interface easy and interesting.
Geo-Tagging - The app provides contact or matches preferences as per the user's locations making them reach out to nearby potential matches.
Advanced search filters - The app enables you to adjust the search as per age, location, gender.
Real-time alerts - The app notifies its users whether there is a potential match or a new message.

Revenue Model

Freemium - On popular dating apps, a user spends approx 90 minutes in a day, making them addicted to paying for premium services like tinder offers its users in “Tinder Plus” version option of unlimited swipes, find a match at any location - passport, more than one super like per day, one boost every month, and much more.
Sponsored profiles - Many companies have started partnering with dating apps like Tinder to show sponsored content as profiles. This means whenever a user swipes right a sponsored profile will be visible which will send an automated message about the service or product.
Boost - Boost makes the user profile the top profile in the area for 30 minutes which increases the chances of finding the match.
Offline monetization - App companies are nowadays hosting events for its users giving them a platform to meet without fixing any date and enhancing chances of better connections.
In-app purchases - Give users a chance to make in-app purchases may be for special days like valentine dates, birthdays, etc.

Cost Of Development
App development platform (iOS or Android)
Backend development
Infrastructure cost
App designing and testing
App developer cost
Support system and maintenance

Our Tech Stack
Android - Kotlin, RxAndroid, Recommended Android Architecture
iOS - Swift, RxSwift, MVVM
Backend - Rails
Design pattern - MVP, MVVM
Networking - RetroFit

To understand the complete framework, how to implement key features, and case studies of successful dating apps you can read here Things To Consider While Creating A Dating App That Meets User Expectations
Glen 15 may 2020, 15:25