In today's society, we hear a lot of talk about social media. However, some people are not aware of the meaning for social media. What is social media? How are we affected by this? There could be a few definitions for what social media is. However, one brief and clear definition for social media is that it is an instrument for social communication. An example of social media is the daily newspaper or radio. The newspaper or radio is definitely a communication tool that is used on a daily basis.
The second quarter of 2012 is in a full swing, and the number of rumors is growing around IPO of number 1 social network. Let's recall what happened to this network and try to calculate how much it really costs. Where did the figure of $ 100 billion come from? And why is it overstated?
Representatives of the social network Facebook announced about their intention to create a reliable and practical search service for the search of the necessary information among the large amount of the user content. Until now, many Facebook users complained about the lack of the normal means for the search of the necessary information among the tools of this social network. Still, the administration decided to create the search, and Lars Rasmussen, previously working in Google on Google Wave, is involved in development of this service.
According to the experts’ opinions, a rough estimate of Facebook value after the stock market launch (IPO) will make $ 100 billion U.S. dollars. Now Zuckerberg's brainchild will be next to such giants as Disney ($ 70 billion), Billiton ($ 72 billion), Amazon ($ 82 billion) and McDonald's ($ 101 billion). People enthusiastically clap their hands and count the approximate income from shares in the first year of trading.
Starting March 30, 2012 all public Facebook pages will be converted to a new design. By the way, now the page administrators can preview and see how it will look like, as well as try out some new features.
Now the information is presented in the form of chronicles in the new design. Also, the new functions and the features include:
Words of Vivec Gundotra, Senior Vice-President of Social Business for Google caused mixed responses in the blogosphere that the social networking service Google+ will allow using aliases, and in the next few months there will be functional with the support of other types of identity.
The Electronic Frontier Foundation has published the winning press release that common sense has prevailed and usual anonymity again legalized for the Internet.
However, the more skeptical users doubt the good intentions of Google. They rightly point out at the apparent halfway solution of Google. If Google simply would allow using aliases, then it does not need to improve anything, but it would be enough to announce that the company stops to delete aliases accounts. There cannot be other options.
Why does the company need several months to develop an incomprehensible functional? This can only mean one thing: the company is developing some new rules for the use of aliases. What will they be? It is unknown, but it is unlikely that these new rules will please the supporters of anonymity on the Internet.
"The term of several months indicates the development of a more complex solution, so you can be sure that Google is going to screw it up writes Jamie Zawinski (jwz) who is a well-known developer from the open source. In my opinion, they still will require indicating the real name when registering, but they graciously allowed using one or two nicknames”.
According to Zawinski, the user’s identification is necessary in order to sell users to the advertisers.
Max Schrems is a 24-year-old law student at the University of Vienna who has been engaged in an unequal battle with Facebook company for several months. It all started with the fact that Max sent a few well-composed requests and got a CD-ROM with all the personal data that was collected over three years of activity on the site from California's office.
Every citizen may demand from Facebook within 40 days of all collected personal information on him/her. The website has a special form for such request. You will receive a CD with the PDF file in the size of several hundred megabytes and more than 1,000 pages. Max Schrems got a PDF file of more than 1,200 pages, all information has been divided into 57 categories in the file (work, education, friends, political views, hobbies, pictures, etc.). As Max says, even the KGB did not have such a complete dossier on the citizens.
According to analysts of eMarketer the worldwide revenue from advertising on the social networking services will reach 5.54 billion dollars in 2011 and it will be doubled by 2013. Calculation was made by eMarketer based on a range of popular social networking services including Facebook, Twitter and LinkedIn.
Half of the revenue that makes 2.74 billion dollars from advertising on the social networking services goes to the United States this year. It is not surprising that a large portion of the amount is the credit of Facebook service, which according to the expectations of experts will get more than 3.8 billion dollars in 2011 thanks to advertisements that is viewed by a large audience of 800 million members of the networking.
Profit is growing steadily and eMarketer company data suggests that in the next few years there will be major sources of advertising revenue not only in the U.S., but also in other countries. By 2013 the profits will make 51.9% of the total in other countries, which is estimated at $10 billion dollars. The social networking services will get nearly $5 billion dollars from advertising in the United States this year.
Revenues from advertising on the social networking services grew by 50% in 2010 and according to the preliminary estimates will increase by 55.6% this year. However, the growth will fall to 45% in 2012 and 25.2% in 2013.