Why the Sports Industry Needs Mobile Apps
The sports industry, quite like every other industry in the world, has gone through considerable change and transformation over the past few years. The idea of engaging with sports has long evolved beyond the point where it meant merely sitting on a couch and watching a game on your television or perhaps heading out to the stadium to watch your favorite team play live. The fact that things in the context of this industry are changing that viewership has continually dropped over the years, especially when it comes in-stadium engagement rate for games. According to numbers shared by the Union of European Football Associations, the number of people who saw Premier League matches last year dropped by 11 percent as compared to the numbers from the year before.
And unless you have been living under a rock, you know what has caused this monumental shift — novel technologies, especially mobile apps. And it’s not hard to see why; everyone knows that people today prefer everything on their mobile screens, including matches. Second, they prefer to engage on a deeper level, sharing, commenting, and whatnot. But if you are still unsure if your sports company needs a mobile app, allow us to tell you precisely why you do.
1. Convenience: One of the key goals is to ensure high quality customer experience. To that end, a sports mobile app can be loaded with a plethora of features that help take the experience of engaging with your company to a whole new level. It could include live streaming and making sure that users have whatever they need for the entire journey at the tip of their hands, among several other aspects.
2. Foster a robust community: A community not only drives a sport’s popularity but also a million other tangential things, including related mobile apps. To that end, a mobile app can be offered as a seamless platform for users, where they can meet and engage with other fans, chat with them, and do other activities, allowing the company to deliver a high-quality social experience. It thus helps the company to establish loyalty among its users and, therefore, better and continued revenue.
3. Grow ticket sales: Integrating your mobile app with a third-party service that sells tickets for sports events is a terrific way to give your users a straightforward and easily accessible way to quickly book their tickets for all and any matches the team they support may be playing. While they get convenience, the company earns additional revenue with every ticket sold utilizing your app.
The simple truth is that the sports industry can’t afford to be left behind as the world moves towards increasing digitization of, well, everything. And if you also want to ensure that you stay ahead of the curve in this highly competitive world, the wise thing to do would be this: Hire a trusted custom mobile app development company so you will have access to the much-needed expertise you will need for this project.
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