How to re-engade inactive mobile app users
Got a mobile application, but it's nothing short of a dead fish in the pan? Unable to notice what slight change in the product and services has set them to shun your mobile application completely? With the plethora of options available to them, some of them might be more lucrative than yours so, they decided to uninstall your app and chose the competitor’s app.
Here are the steps to bring the dormant users back into the action on your mobile application.
1. Identify Inactive Subscribers
You cannot regain the inactive subscribers without having identified them who they are. Having identified them will help you to design a special marketing campaign for them. Sometimes, the users never respond to the discount deals sent to them but that does not mean they are not interested in the brand but that they are not rightly hit by the customers.
First of all, define the inactive users of your mobile application. Typically, the inactive users are those who have uninstalled your app, have it installed but do not spend time on it, and do not avail of the discount deals through the mobile application. Segment the inactive users, and then segment by a special campaign activity for them.
2. Choose the Re-engagement Tools
Use the polls and surveys to find out the reason why inactive users have decided to go inactive. Use your loyal users for this purpose or you can regard them with some discount, or a reward for filling a long survey for you. See the frequent problems in the content, design, or the campaign strategy used by the mobile application and rectify them, accordingly.
You can use the product recommendation feature to custom recommend each user with the products they should purchase, online competitions to spice up your online product campaign, maintain the data base of the customers of the same purchasing behavior to use it for new visiting customers. Also, make use of the coupons or promo codes for the inactive users to lure them to coming back and purchasing from your app.
3. Make the Experience Worthwhile
No retention strategy will do wonders as the users genuinely use the application for the content it provides. The content is the drive that keeps the users coming back to it or daily using it. Try to find the flaws and hitches in the content and nullify them. Try to provide fresh and valuable information to your users. Try to be relatable while disseminating the content or information on the app. These are not the retention tricks for the social media or news app rather the fashion and fitness apps also need to provide some fresh air to their users. For example, what trends are in for the wedding outfits or which exercise type is best for burning the fat quickly are some of the examples.
4. Immediate Value
The top reasons to sue any app are a simple design, internal trigger, or valuable information dissemination. The users must be able to identify and acquire the immediate use of the mobile application in the form of valuable information, discounts, rebates, best deals, best hacks, and what not. The internal trigger is boredom, hunger, anger, and desire to seek information, socialization, and many more. Games kill the boredom, the social media apps for best socialization, LinkedIn satisfies the internal trigger of getting employment.
The valuable information dissemination may include Zumba fitness apps, makeup, or information technology tutorial apps. Decide what category of the mobile application you belong to and why should the users use your mobile app. Make sure your app provides the solution for which users use it within microseconds, this will do wonders and retain the inactive users.
Try to redesign your app in such a way that the user engagement increases by immense folds and the solution of the app is placed at the right place to get due attention, If you are looking for an app development company in Los Angeles you may get in touch with CP.
5. Notify the Users
Sounds too noisy? But it works best. We cannot emphasize enough the importance of creating the right type of notification stream. The companies that use the Customer Relationship system through a push notification stream are more likely to build a stronger and longer relationship with their customers than those who do not.
If you own a gaming application, ask the developer to integrate the “Check-In” button at the bottom of the app or “pop-up chat box” to initiate a dialect regarding the service delivery and the customization of the services for clients.
It gives the user impact he is not using a dead piece of software rather a dynamic piece is being used.
6. Use Social Media
More than 4 billion people are on social media. The cherry on the top is the fact social media is free to use. Businesses can use it to advertise their app, provide a direct link to download their app on these social media, and advertise the new deals, discounts, rebates on social media. Make a quintessential use of social media and create the buzz about the exotic features of the app on social media and lure the social media users to download your mobile application. The inactive user may also get thrilled by the extensive marketing campaign on the social media handles and get intrigued to check out what they are missing out in your app.
The user retention is one heck of the task per se. It usually takes more effort and higher quality of the services to retain the users. So, make sure by providing the unprecedented services that you do not lose the users in the first place as it is a bit cumbersome of the tasks to remove the negative impact from the human psychology and cast a new and positive impression on the mind of users.
By following the aforementioned steps, we promise you will get the favorable results. Do not follow these steps for a short periods of time rather incorporate them into your mainstream business campaign routine.
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