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Why Retailers Must Use Microsoft Dynamics 365 For Their Business


Research expects global retail sales to touch a staggering $27 trillion by 2020. While this number has enormous connotations for a variety of entities involved in the process, one of the most significant subsets that stands to benefit immensely is enterprise application vendors. Now we must admit that today commerce is somewhat complicated, which means stores require a stable retail management system to navigate the tricky waters of the current retail environment. Thankfully, Microsoft Dynamics 365 development is here to help.

The Dynamics 365 range comprises CRM and ERP apps to ensure there is coverage for every minute facet such operations. While Dynamics 365 for Sales enables businesses to draw in customers and handle sales, Dynamics 365 for Marketing facilitates marketing automation. There's also Dynamics 365 for Finance and Operations and Dynamics 365 for Talent, but perhaps the most crucial such category in the context of this discussion is Microsoft Dynamics 365 for Retail, which provides valuable assistance to retail organizations.

Unlike other disparate solutions, Dynamics CRM for Retail serves as a close-knit platform that is capable of tending to all modern retail requirements. It not only brings together backend as well as front office operations, but also allows retailers to integrate and improve every facet of e-retail, such as sales and promotion, merchandising digital or in-store retail experience, and order fulfillment among others. To understand Dynamics 365 for Retail's adequacy, let’s delve deeper into how the platform allows businesses surmount the many complexities challenges of retail.

1. Consolidated commerce: Microsoft Dynamics 365 for Retail helps companies provide a steadily exceptional experience for shoppers across various touch points, including web, stores, contact centers, and mobile by building a reliable cross-channel platform via which customers can purchase anywhere and then collect anywhere it is convenient for them.

2. Informed forecasting: The platform's integrated forecasting, as well as distribution abilities, make sure that the direct adaptation from a reactive to a proactive stance is hassle-free. In addition to that, these capabilities also enable retailers to make informed decisions much more quickly, based on real-time and data-driven insights about which of their offerings sell when, where, and at what pace.

3. Enhanced customer experience: Dynamics 365 for Retail also helps retailers to deliver a unified experience with assistance from tools such as brand apps, which allow customers to peruse their catalog easily. You can even showcase personalized customer recommendations by items in their wish list and their previous purchases. Such a tailored experience is fostered by the app’s exhaustive customer profile, which is underpinned by a bedrock of significant behaviors, trends, buying habits, and desires gleaned from the individual's data.

Considering that these are only a handful of the ways this Microsoft platform promises to help businesses, it is easy to see why it is such a rage among retailers across the globe. It would be wise for retail entities to engage the Microsoft Dynamics 365 development services of a trustworthy provider, such as Rishabh Software, to make sure that they can fully harness the platform's many benefits efficiently and cost-effectively.
RyanWilliamson 11 october 2019, 9:05
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