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Key Aspects When Developing A Dating App Like Tinder


In 2018, approx users for online dating apps were 33.9 million which is projected to reach 37.5 million by 2023. So, when planning to launch your own Tinder-like dating app, here are the key features to be considered.

The swipe - This is Tinder’s USP making it very easy for the users to accept or reject a match just by a swipe.
In-app chatting - Once the user finds the match, they can immediately start a private conversation by chatting. Users can even send and view messages.
Facebook/Google log in - the app automatically fetches data from social media accounts of users making the interface easy and interesting.
Geo-Tagging - The app provides contact or matches preferences as per the user's locations making them reach out to nearby potential matches.
Advanced search filters - The app enables you to adjust the search as per age, location, gender.
Real-time alerts - The app notifies its users whether there is a potential match or a new message.

Revenue Model

Freemium - On popular dating apps, a user spends approx 90 minutes in a day, making them addicted to paying for premium services like tinder offers its users in “Tinder Plus” version option of unlimited swipes, find a match at any location - passport, more than one super like per day, one boost every month, and much more.
Sponsored profiles - Many companies have started partnering with dating apps like Tinder to show sponsored content as profiles. This means whenever a user swipes right a sponsored profile will be visible which will send an automated message about the service or product.
Boost - Boost makes the user profile the top profile in the area for 30 minutes which increases the chances of finding the match.
Offline monetization - App companies are nowadays hosting events for its users giving them a platform to meet without fixing any date and enhancing chances of better connections.
In-app purchases - Give users a chance to make in-app purchases may be for special days like valentine dates, birthdays, etc.

Cost Of Development
App development platform (iOS or Android)
Backend development
Infrastructure cost
App designing and testing
App developer cost
Support system and maintenance

Our Tech Stack
Android - Kotlin, RxAndroid, Recommended Android Architecture
iOS - Swift, RxSwift, MVVM
Backend - Rails
Design pattern - MVP, MVVM
Networking - RetroFit

To understand the complete framework, how to implement key features, and case studies of successful dating apps you can read here Things To Consider While Creating A Dating App That Meets User Expectations
Glen 15 may 2020, 15:25
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These key aspects are what make Tinder a leader in the dating apps market. The iconic “swipe” feature effectively simplifies and gamifies the dating app experience to keep users coming back and exploring new matches. It’s also important to note that successful dating apps like Tinder also include a super like option and different social modes depending on if a user is looking for a potential partner or a new friend. The monetization strategies you mention are spot-on! Free dating apps that have the option for users to pay for stand-alone features or Freemium features contribute to the profits that app experiences. Some other ways to monetize a dating app are allowing users to pay for ad removal, or pay to “rewind” and undo an accidental left swipe on a profile.
When it comes to the cost of app development, the technology used and the number of features included will impact the overall cost. Designing a clean app and testing it is also essential for providing the best user experience and the most interesting dating app on the market!

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